City Launches 'Stay Healthy' Campaign
As an extra reminder that each of us can help reduce the spread of the coronavirus, the mayor and council have introduced a “Stay Healthy” campaign to remind and encourage its residents and all in the business community to follow the Centers for Disease Control and Prevention’s COVID-19 safety guidelines
The city’s campaign includes a series of five Superhero comic panels along with a popular TV series, Star Trek, with messages encouraging everyone to wear their face masks. The Superheroes include Batman and Robin, Captain America, Spiderman and Wonder Woman.
In addition, the city’s campaign features a parody of City Manager Brian Johnson of the popular “Most Interesting Man in the World” meme along with three additional messages taken from Britain’s WWII well-known “Keep Calm and Carry On” campaign. The city’s messages offer similar messaging that reads: Keep Calm and Wash Your Hands; Keep Calm and Social Distance; and Keep Calm and Wear a Face Mask.
In the coming days and weeks expect to see banners, signs, posters and billboards as well as social media posts spreading the city’s message reminding all to wash your hands frequently and when out in public to wear face coverings and social distance.
“When the coronavirus began to spread earlier this year, we were instructed to wash our hands, avoid touching our faces and maintaining a 6-foot social distance from others when out in public,” said Mayor Mike Mason. “Now health officials are asking we take one more precaution – cover our faces when away from home and around others.”
The city is hoping the light-hearted approach to encouraging everyone to follow the CDC guidelines will be an effective message that reaches every age group as everyone is susceptible to contracting the virus.
“The reality is, COVID-19 is not going to go away anytime soon. Wearing a face covering when you are out in public is a simple act that can help contain the spread of this, very contagious and sometimes deadly, virus,” added Mason.